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New upscale pet store gains momentum in Australia!!

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Some of the luxury items at petpalace.com

Some of the luxury items at petpalace.com


Many people think that Americans are the people that most loves their pets, cats or dogs. However, Australia is also known for their love of pets. According to PetNet, a website promoting responsible pet ownership, Australia has one of the highest number of pet owners in the world. Some 80 percent of Australians currently keep a pet or have had a pet at some stage in their life.

Out of this love for pets, comes a new website that touts the luxuries for the Aussies that love their pets!! The online pet luxury store called www.petpalace.com/au was started about eight weeks ago and if it is any indication of future business, these past eight weeks show that the future will definitely be bright. According to marketing director, Diane Costa, “We’ve been inundated. People are looking for ways to make themselves feel good that doesn’t cost very much and our items don’t cost a lot.” But they do promise to pamper your pet.

Plush dog beds are available in various colors and fabrics. There are doggie socks with no slip soles as well as a pink camouflage dog floating device.

So how did Costa come up with this money making idea? She was cleaning out her closets of doggie things, put them online and they sold for A$2000. The items went quickly that got Costa believing that there must be a market for these items. She was right. However, she believed that her market would be people without children or empty nesters, when in actuality, her clientele are people from all backgrounds, ages and economic groups.

It is never a bad time to pamper your dog…take a look a the website above and enjoy!!!


Posted in General on May 22nd, 2009

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